Durham N.C. – In a city best known for its minor league baseball, finding the next step in fame can be difficult. Durham has tried dropping its “City of Tobacco” moniker. They’ve tried erecting a new baseball stadium, illegally prosecuting Duke students, stealing Raleigh’s arts scene, and replacing a mall. Still Durham leaders feel nothing yet has distracted outsiders of its crime-ridden image.

So today, Durham leaders announced a revolutionary high-tech improvement to the Durham Bulls Athletic Park (DBAP). Beginning this season fans can enjoy one of baseball’s largest jumbotrons, but with an unexpected twist. Keeping with the nostalgic, yesteryear theme of the DBAP, the new jumbotron will be black & white, thus making it the world’s largest such display.

In keeping with the naming conventions of landmark items in downtown Durham’s entertainment district, the new Durham Black and White Jumbotron will have a memorable name: DBAWJ (pronounced “du-BAWJ”)