The new Harris Teeter at North Hills East opened this week and introduced a new concept in grocery shopping to North Carolina, the 2-story grocery store. The design is part of the New Urbanist-styled North Hills East, which replaces a failing, low-rise apartment complex with a tightly-designed, semi-urban mixed use design. Judging by early reviews, the store has major, unrecoverable flaws that will prevent the store from sustaining its ambitious goal.

To be fair Harris Teeter has done an outstanding job stocking the new store. Along with their full compliment of non-perishables from their distribution centers, the store also stocks an impressive array of fresh food. The produce section is outstanding, and stocks some exotic fruits and vegetables that aren’t typically seen at even high-end grocery stores. A prepared foods bar and salad bar are positioned to rival that seen at Whole Foods, while fresh pizza and made-to-order sandwiches at a reasonable price add some value to the store over others in the area. The fresh breads are superior to Whole Foods, while the cheese and meat counters pale somewhat, but are still outstanding in their own right. This somewhat to be expected for a new store, and it will be interesting to see how the store is stocked once the constant clientele settles in.

That said, the rest of the store is a complete failure, and it goes back to the design stages. In residential real estate older houses blessed with a charming design and strong foundation, but need some cosmetic work are said to have “good bones”. On the other hand there is this Harris Teeter, which will stand for decades as an example of “bad bones”.

Most notable is the two-story design. I am all for breaking paradigms to find new solutions. We didn’t get where we are today without some people taking some risks, and to that, Harris Teeter and Kane Realty are to be commended. This implementation of the vertical big box concept, though, is horrible at best.

The second story hovers over the left half of the store, and contains aisles of housewares, baking goods, cereals, cosmetics, pet foods, and juices. It essentially is all of the stuff that exists in that 3rd, 1/4th of a normal grocery store. The problem, however, is that in order for one to get their cart upstairs, they must use an elevator, which in this instance, is not a glass elevator and only holds two people and two shopping carts. During fairly busy times, there is a line of people trying to get on at the top and the bottom. The design team did not account for this, and did not allocate an adequate space for the queues.

The aisles feel tight. While the central aisles in a store like the Cameron Village store are also tight, the end aisles are wide, and there is a high ceiling. Not so at North Hills. The end aisles are just as narrow as the grocery aisles, the ceiling is low, and there is no natural light entering the space, creating a nightmare for claustrophobic people.

The store did a poor job with signage inside the store. Brown aisle makers with small, beige type are hard to read from the end aisles.

The upstairs section consists of about 7,500 square feet of stock space. One has to wonder of the store would have been better served by a North Hills design that just implemented 8,000 more square feet of space on their footprint. It isn’t like there is a scarcity of land that required this usual design. It would have made an enormous difference in the convenience level for this store.

Second to the disastrous 2-story design is the store’s strange parking-deck-only entrance. The only way to access the store is from the parking garage. Did I mention claustrophobia? While I tend to favor parking garages for their relatively constant temperature and always dry settings, this parking garage design is horribly inefficient and dangerous. There are two stories of the garage that are designated for Harris Teeter shoppers. Cars coming from Six Forks enter the upper level, which is a simple ring with a downramp in the middle. The bombastic lower level is accessed also by the St. Alban’s Drive traffic. All traffic entering the lower level moves in a counterclockwise direction, and there is only one way, one lane out of the deck’s lower level. What happens when some big SUV wants to back out of a space? The entire line of traffic leaving has to wait. What happens when a second car backs out? Urge to kill rises.

To top it all off, before reaching the garage’s exit, this steady stream of exiting traffic makes one final sweep, right by the store’s front doors where the pedestrian concentration is highest. It is a design that is so bad and was so preventable, that is makes me wonder if the architect who is responsible for this should be allowed to stay in his/her profession.

Because the store sits on the ground level of a 7-story apartment building, I was only able to get spotty cell phone and internet service on the store’s main floor, and had absolutely no connectivity on the second floor, where all of the cafe seating is. This is a solvable problem, but a big one as while shopping I like to access my recipes and rolling shopping lists in Evernote as well as call home to check on current pantry inventory.

So what is the shopper’s best plan of attack? During hours that are likely to have light traffic, just park in the lower level. It won’t be that dangerous. During times where the store is likely to be crowded (and this morning is an example of that. The store was far more crowded that the old North Hills store ever was), though, I recommend parking in the upper ring and using the parking lot elevator. This upper ring can be accessed two ways: from the main entrance on Six Forks Rd, and from the State Street entrance. (State street is a little one-block long street off St. Albans, parallel to Dartmouth Drive, perpendicular to St. Albans.)

I also don’t like the store’s placement as it pertains to the entire North Hills development. The North Hills master plan would have been better served by putting this store at the Dartmouth/Six Forks corner, facing St. Albans with its back to Six Forks. The store could have been the base for a very functional, attractive building that would join the flow of the existing North Hills to the new East. As it stands now, one of the major advantages to living in The Alexan, an accessible grocery store, is gone.

I fear for the store’s future as I have heard nothing but thumbs down so far. Judging by the people I overheard and talked to in the store, most ITB shoppers will go to the Harris Teeters at Glenwood Village and Cameron Village, as well as the big, nearby Kroger. Those to the north are most likely to use this HT store, but that is not the demographic this particular store aims to reach. It is a BIG problem that the boys in Charlotte will have to address (most likely by eventually removing all of the labor-intensive, short-life fresh-cooked items that make the store special). As it stands now, the architects picked by Kane have done a great disservice to not only the Harris Teeter corporation, but also the residents in the North Hills region of Raleigh.