Cold Krispy Kreme Closes
On Friday, on the cusp of Raleigh’s biggest tourism weekend in history, the Krispy Kreme location at City Plaza closed. The site, which only sold room temperature, unfresh doughnuts, was reported to stay open thru the All-Star weekend. However when the biggest fans of flat round things were swarming, KK folded, passing up one last opportunity to make money in a city-subsidized facility. The Peace/Person location will remain open.
Like we couldn’t see this one coming from a mile away. The appeal of Krispy Kreme lies in their hot, fresh product. The greasy, room temperature product has never been appealing, and was set for failure in City Plaza from the getgo. Had the chain focused on delivering hot, glazed doughnuts instead of variety at that site, there was ample opportunity for success. I still adamantly feel that a small, Hot Doughnuts Now stand in the RBC Center would be a booming success.
So what is next for this site? Success in City Plaza will not come from sales during special events. There aren’t many of these kinds of events and the plaza is not interesting enough to be the hangout the city was hoping it would be. It is the business that can attract a steady stream of customers from lunch thru the afternoon that will make it. For sure, the easiest slam dunk is a good, basic, hamburger or taco stand. This facility is essentially a food truck, so the aim should be to serve quick food that is good. Only Burger or Char-Grill would do well in this site because good burgers sell; period. Another idea is a taco stand featuring good ingredients. Chubbys and Los Cuates could handle the job. Food from Fonda Y Birrieria Jalisco would be even better (just get a better name!). The beauty of a taco stand is that it would attract tons of traffic during non-peak hours. There are many like me who could eat a good taco appetizer at any hour of the day.
Raleigh now sits in a position similar, but on a smaller scale, to Atlanta’s once the Olympics was over. The long-awaited event has passed, and it is time for the City to get back to making Fayetteville Street a “sustainable” destination for residents on every day of the year. There still is important work to be done.
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Subway Scoundrel
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JeffS
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ChiefJoJo
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Dana
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ChiefJoJo
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